What Factors Make a Stock Price Go Down

What Factors Make a Stock Price Go Down?

If there was one thing that was a given from the very beginning, you get into stock market investing – it is the fact that stock prices will always fluctuate. Fluctuations here are a given. It is pretty important for you to know the things you would be dealing with – and most importantly, the kind of risks your financial situation could be at.

We all know investing in securities can give us returns more than a bank investment or gold investment. But, when the rewards are great, so are the risks. Your stock prices could either shoot for the stars or drop drastically. But, what would be the reasons for prices to drop? There are quite a lot. In this article, we can talk about them all.

The Reasons that your Stock Prices Could go Down

1) The Fundamentals

According to the experts in the industry – the two most important indicators are profitability and valuation ratio.

Profit is the end outcome of numerous sub-factors, citing income potential, management competencies (such as governance and skills), and cost management. A valuation ratio is a link between a given financial indicator (such as earnings, revenue, or cash flows) and the market value of an entity. However, it is significantly more abstract.

The price-to-earnings – or P/E – ratio is the most well-known statistic. The P/E ratio – by now, you need to know that it is the relationship between the price of a company’s stock and its earnings per share. Investors use these ratios to compare the earnings of similar companies to the earnings of a single company, both past and projected. Investors also use 52-week low stocks to know the previously closed low stocks and select what the stocks to invest in are.

2) News

It’s due to the news that a company’s stock price has gone up or down after an earnings call.

The difficulty is to distinguish between news that affects fundamental elements and noise that affects a stock’s short-term supply and demands. News that alters the likelihood of a company’s capacity to generate future cash flows can have a big influence on pricing, particularly if the impact differs dramatically from present expectations.

Quarterly earnings reports can impact the stock market to increase or fall, and the effects aren’t always obvious due to the numerous elements that go into setting stock values. Apple shares, for example, decreased in value in January 2021 despite the company posting record quarterly profits.

The events of the world can have an impact on stock values. The stock market has taken a few major hits as a result of the COVID-19 epidemic. The first occurred in March 2020, and the most recent occurred this summer, when the Delta variation spiked across the country, causing traders to be concerned about the market’s recovery.

3) Technical Elements

Technical considerations, according to Plumb, are elements that affect the stock’s supply and demand but don’t have an essential impact on its ability to generate cash.

Take, for example, a stock split. If business ABC was trading at 100 a share with a total enterprise value of 100 million and offered a 2-1 stock split, the shares would now trade at 50, but the entire enterprise value would not change.

Despite the fact that it is a stock split, Plumb believes that the lower price will lure some investors, even though the business fundamentals have not changed.

Experts also say that the technical elements can include the time of day or specific days of the week when a trade occurs in comparison to other days and times.

Furthermore, the price movement of one stock in comparison to another stock in the same industry or business sector might have an impact on the stock price.

These technical factors could be significant since they provide insight into the stock’s supply and demand dynamics. It is also claimed that certain factors may reflect and anticipate future demand for a stock.

4) Market Sentiment

There are various theories have been proposed in order to explain how market sentiment influences stock supply and demand:

When evaluating financial markets, the Behavioral Financial Theory considers psychological variables. Some investors make decisions based on emotion, including overconfidence in certain securities or assets. These reactions can lead to skewed investment judgments, which could harm your investment.

The Animal Spirit Theory suggests that individuals, like animals, act instinctively in uncertain situations. As a result, behaviors, such as stock market trading, are guided by instinct. Investors will buy when the market is good. Investors will sell when the market is terrible. Even though your instinct isn’t always correct, it can help you make decisions.

5) The Macroeconomic Environment

Stock prices can be affected by any economic circumstances that impact corporate earnings. One example is inflation. Stock prices have historically been driven lower by high inflation. This is because inflation raises prices, making running a firm more expensive.

6) Trends of the Market

Stocks sometimes rise merely because they have been rising. Investors that use the momentum investing technique buy equities that are gaining and sell stocks that are falling. This momentum develops on itself, propelling increasing stock values even higher. This method, also known as relative strength investing, selects companies based on market movements rather than standard valuation measurements.

Investors strive to spot trends early in order to maximize the amount of time they can profit from the rise – and reduce the amount of time it takes to sell equities on the way down. As it involves market timing – this method can be rather volatile. Stop losses, which are orders to sell a stock if it falls below a specific price, might help mitigate some of the risks.


Stock prices could either shoot up or down, and it comes to you to be sure of where you are headed in the stock market. Make sure you take all the possible precautions before you choose a stock to invest in. You cannot possibly predict the future – but you can make sure you have minimal loss incurred.