The most critical migration advice for Magento 1 to Magento 2!
In the summer of 2020, Magento 1’s support will end. As a result, an increasing number of businesses currently using Magento 1 are considering upgrading to Magento 2. Our Magento integration agency offers some advice on how to get the most out of this phase of the transfer process.
Get to know your audience and what they want
In the same way, as with any product or service, the most crucial aim is to please your consumers. When upgrading from Magento 1 to Magento 2, the same rules apply. Magento 2’s new store should not be a carbon duplicate of Magento 1’s old store. Your re-platforming approach should instead be centered on the demands of your customers!
Before you begin any planning, you should do client surveys and interviews. Your e-commerce platform’s users will let you know which features aren’t being utilized or aren’t being used enough. It’s, therefore, possible to utilize this feedback and expectations to develop optimization measurements and targets.
The second tip is to analyze, analyze, analyze!
You can learn a lot about Magento 2 from your existing Magento 1 system. Because of this, it is important to examine your present site for flaws and then implement a re-platforming strategy to solve them. A wide range of information is available at this location, including:
- Magento 1 reports: Take a look at how the store is being used. How many consumers have recently signed in, what goods are most popular, and what search phrases are most often used.
- Tools for web-based control: In order to learn more about how consumers locate your store, use a web analytics solution like Google Analytics or Omniture (Adobe Analytics) to track their clicks, exit pages, and browsers.
- Monitoring of the server: Test to see whether and how the system is handling current high demands.
How your Magento 2 project’s USP stands out
Tips 1 and 2 combines to generate a slew of Magento 2 store requirements based on the wants and needs of your target audience. Consider both the financial importance of each feature, and the expenses associated with omitting or delaying its release, when prioritizing these features for inclusion in your product.
Our advice is to focus on a few important aspects that make up your Magento 2 project’s unique selling proposition (USP).
As a result, the following questions should be on your mind:
- What distinguishes you from the competition while still addressing the demands of your customers?
- The technical restrictions of Magento 1 prevented you from implementing some of the features you’ve always wanted to have.
- What is the most requested feature by your clients?
- You may use the USP characteristics to bolster your case for relocating the re-platforming project inside your organization and fending off outside criticism.
Make sure you plan ahead of time
When migrating from one version of Magento to another, it’s not just about updating the software; it’s a total re-platforming. As a result, be sure to allow enough time for this process.
Re-platforming usually takes more than six months, encompassing the analysis, planning, and testing phases. Make the transition as smooth as possible for your customers by defining a go-to-market and go-live plan.
Prototype your idea first before moving on to the next step
The most significant interfaces, such as those to your ERP system, and the most complicated or business-critical features should be prototyped as part of a proof-of-concept (POC) phase before tackling the whole system. This necessitates a demonstration of the most significant interfaces and functionalities.
Using this approach, you and the service providers involved may quickly and easily double-check the feasibility of your implementation plans. You may also examine the project’s needs and dangers from the outset so that you can respond to them as soon as possible.
You may use an agile project methodology for the re-platforming process based on the POC to move forward more quickly and effectively.
Interested in getting a better understanding of what Magento has to offer? Everything you need to know may be found on the Elogic blog.