How To Create A Mobile App Explainer Video For Under $ 100?
Mobile apps have become a part of our daily life. There are now a large number of applications that interfere with our daily activities. Thus, one of the most powerful digital marketing strategies today is based on advertising via mobile apps.
Why do we need explainer videos in applications?
Everything is very simple. You often see advertisements in apps where they advertise each other. And most often this is done using a mobile app explainer video, which attracts new users. More on this in more detail.
What is in-app advertising?
In-app advertising is currently one of the most mature digital marketing strategies with the highest investment rates. The main reason is the constant use of mobile applications in everyday life.
In-App Ads, also known as In App Ads, consists of automated ads that can be presented in a variety of formats and are currently positioned as one of the most effective ways to run ad campaigns.
Characteristics of in-app ads
Advertising in mobile applications has specific features that make it currently one of the most effective and diverse models. First of all, this is direct advertising, that is, it allows you to segment the target audience and, therefore, have a direct impact on this audience interested in what is being advertised.
This is a very affordable advertising model as it simply requires users to go online through their mobile phone, which can now be done anywhere, anytime.
Additionally, mobile app advertising uses a technology known as Cross Device to identify potential customers and therefore influence those interested customers.
What kinds of explainer videos are there in applications?
As mentioned above, mobile app ads can be presented in different formats. Depending on the type of advertisement, as well as on the advertised product, one or another format will be more appropriate.
First of all, you can distinguish the banner. These are rectangular ads that can be located in different places in the mobile application. It can also be advertised in video format, in which case the content can be more complex. However, creativity is especially important because you have to try to make the user feel the content and see it in its entirety.
In addition, mobile apps have native ads that are designed to fit the format, look and feel of the app. In this way, they convey the feeling that you are a part of it.
Finally, augmented reality ads stand out. In this case, their design and format allows for amazing user interaction through their mobile phone.
How to make a video under $ 100?
This is a question that interests everyone. The best way to make videos inexpensive is to use help apps.
There are many apps and programs for creating ads for mobile apps. Without a doubt, one of the most famous and popular is Canva. This graphic design program allows you to create advertisements in different formats, giving priority to creativity. Also, it is highly recommended to use it in a professional manner.
Another app to create ads for apps is FotoJet. In this case, the photo format is always used, on the basis of which the design and development of attractive advertising is developed.
Finally, Easelly allows us to create infographics that we can include in ads on our mobile apps for free.
But here you need a certain forever and a sense of style. Alternatively, you can set aside a slightly larger budget and turn to experts who will definitely help you create a cool and unique 2d animated explainer video.